Advertising Basics

Let's get started on the basics.  First, we would like to define some of the techniques we employ to get the most from your marketing budget.
We believe that a well thought out strategy will use all the tools available in ROI (return on investment) order.  By using imagination, technology and creative concepts, we will squeeze the most exposure possible out of your budget.

Here are some of the tools and concepts we use:
Guerilla Marketing "Guerrilla Marketing" was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. We tailor your advertising by integrating aggressive, unconventional methods into your marketing plan.
Viral Marketing Viral promotions may take the form of video clips, ebooks, branded software, images, or even text messages. Also known as Word-of-Mouth marketing, it is claimed that a customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. 
We use this tool to get your name to the top of the "I like it" list.
Internet Marketing Internet Marketing is one of the most cost-effective, full-time advertising venues in existence.  It's available at any time of the day, is interactive, and has an exceptionally low annual cost for the amount of benefit achieved. 
This is our primary tool for the majority of our work.
Local Advertising Local advertising costs vary according to location and media type.  It can range from simple flyer hand-outs to featured television productions.  We realize out current technical limitations and will assist you to that level.
Our capabilites range from providing you with advertising content to researching the deployment costs and resource availability for your campaign using your local advertising resources.
Outsourced Advertising Many advertising costs can be reduced by strategic research.  By taking the time to find the most cost-effective  resource for your printing, web services and production needs, we can offer more solutions than just your local advertising agencies. The savings may be used for internal purposes or by increasing your marketing reach.
The bottom line:

We will use our extensive experience to implement an effective advertising campaign to promote your product or service.   We use original content and graphics tailored fulfill to your needs.  We'll be happy to review your current marketing plan and suggest improvements, or if necessary, develop a new marketing plan from the ground up based on your current business operations.

Contact us to find out more about our Advertising  Services.